A compelling case for the entrepreneurial life
Our conditioning has left us with the fear that starting a business is as risky as jumping off a cliff, but the biggest cliff is the one in your mind. Jump off the cliff and build your wings on the way down. It’s scary at first, but once you are airborne, it is a wonderful adventure, according to Jake Desyllas in his book Becoming an Entrepreneur: How to Find Freedom and Fulfilment as a Business Owner.
Based on the author’s experience starting and running a pedestrian movement consultancy, the book provides numerous interesting insights into aspects of entrepreneurship, including:
- Customer empathy: you need to be able to understand how your proposed offering could improve your customers’ lives
- Purpose: the purpose of your business must inspire enthusiasm in others
- Selling: this provides the feedback that you need to guide you in your business
- Tracking: monitoring progress is far more important than your original business plans
- Funding: the best way to fund the growth of your business is out of revenue generated
The author’s views of the benefits of entrepreneurial freedom spill over into other aspects of life: “School is a kind of prison for kids, and we are all ex-cons trying to find our way in the world outside. School did not just leave us unprepared for starting a business, it made us less capable because it trained us to think like employees.”
This is quite a short book, but very well written, and I thoroughly enjoyed reading it. Many people who have started successful businesses will disagree with some of the author’s views, but this book will be a great source of inspiration for anyone who is thinking about taking an entrepreneurial plunge.