How expensive consulting firms create their presentations
Where do the most compelling strategy presentations come from? The answer, of course, is from top tier management consulting firms, according to Dave McKinsey in his book Strategic Storytelling: How to Create Persuasive Business Presentations. So the author uses slide decks prepared by McKinsey & Company, Boston Consulting Group and Accenture to demonstrate his principles, bearing in mind that strategic storytelling is mostly about what you do before you actually speak to a group.
On reading the book, two things become very plain: the author uses the word “story” to describe a strategy presentation, rather than to describe something you might read in a storybook or see in a movie; and the author’s concept of a good presentation slide has a whole lot more words on it than the maximum of six recommended by Seth Godin and other visual presentation authorities. Perhaps the strategy presentations are intended primarily as printed documents, rather than to support a speech; this theory seems to be supported by the way the author provides a complete analysis of the presentations without having to consider any words which might have been spoken.
The three presentations analysed in the book are presentations made by consulting firms to the US Postal Service, relating to the very difficult strategic challenges faced by the USPS. The presentations give some interesting insight into the advice you are likely to get when you engage expensive consultants, and the author provides a very useful commentary on structure and content for such presentations and the best ways to provide visual representations of information.