How image affects career success
It turns out that becoming a leader and doing something amazing with your life hinge on what makes you different, not what makes you the same as everyone else, according to Sylvia Hewlett in her book Executive Presence: The Missing-Link Between Merit and Success. Executive presence is a measure of image rather than performance; it is the manner in which you signal to others that you “have what it takes” to be star material.
So, what is it that coworkers and bosses look for when they evaluate an employee’s executive presence? The author and her research team at the Center for Talent Innovation used a survey and focus groups to discover the answer, and they found that executive presence rests on three pillars:
- How you act (gravitas)
- How you speak (communication)
- How you look (appearance)
Of these three ingredients, gravitas is said by senior leaders to be by far the most important, followed by communication and then by appearance. However, appearance and communication tend to be significant factors in assessing a person’s gravitas. Projecting confidence, displaying “grace under fire”, tone of voice, body language and eye contact are all important ingredients of gravitas.
A tall, well-built, white male has an unfair advantage in establishing gravitas when compared with women, people who are overweight, people of other ethnicities, and members of other minority groups. Much of the book is taken up in discussing how these cultural prejudices can be overcome. The author is of the view that the best results are achieved by accentuating the strengths that make you different from the white alpha male, rather than by trying to pretend to be a white alpha male.
This book is useful for anyone who feels that they would like to enhance their executive presence, but it is also useful for managers and leaders who need to have their preconceptions challenged so that their workplaces can experience the benefits of greater diversity.