How to become a digital disruption perpetrator
Digital tools allow digital disruptors to come at you from all directions—and from all ages, backgrounds, and nationalities; your competitors probably won’t come from within your industry—they could come from any industry, or from one that doesn’t exist yet, according to James McQuivey in his book Digital Disruption: Unleashing the Next Wave of Innovation. Equipped with a better mindset and better tools, thousands of these disruptors are ready to do better whatever it is that your company does.
Rather than taking the doom-and-gloom approach commonly favoured by those who find their markets being eaten away by new entrants who are offering better quality services at impossibly low prices, this book focuses on how you can become a digital disruptor. The author’s advice includes:
- How to change your mindset to change your business
- How to use free or almost-free tools to solve business or market problems
- How to use digital platforms for rapid deployment of new products and for building and maintaining customer relationships
- How to understand customers’ needs for comfort, connection, variety and uniqueness
- How to create a quick list of the next things your customers will want
- How to deliver total product experiences
The author promises not only that digital disruption is a possibility for your company’s future, but that it is the only possibility. I am not fully convinced about that – it seems to me that plenty of businesses are likely to survive for many years to come without embracing digital disruption – but the book does provide some useful insights into how you can become a perpetrator rather than a victim of the changes which seem inevitable.