How to communicate complex ideas

Product by:
Frank Pietrucha

Reviewed by:
Rating:
4
On 27 April, 2014
Last modified:27 April, 2014

Summary:

In a world filled with complex information, it takes special skill to make your complex information connect with the people who need to hear it. This book tells you how.

Every day great ideas fall by the wayside because they were not properly explained, according to Frank Pietrucha in his book Supercommunicator: Explaining the Complicated So Anyone Can Understand. To be successful in an increasingly competitive marketplace, you need to articulate a clear and easy-to-understand message to all relevant parties. The book aims to show how to communicate complicated ideas in a society where complicated material is abundant.

Key concepts discussed in the book include:

  • The importance of understanding your audience
  • How to focus on clarity and ensuring your message is as simple as possible but no simpler
  • Ways of adding human elements to technical communications
  • Personalization and getting your audience emotionally involved
  • The importance of well-designed visual and interactive elements

It seems ironic that the author says, “We’re no longer content with words sitting on a page,” and yet the mode of communication he has chosen is a book. While he goes to some lengths to explain that effective communication has moved from static to interactive, text-heavy to visual, linear to non-linear, and dense to digestible, his own experience seems to have been primarily with writing and speaking, rather than with creating interactive multimedia.

This book contains a wealth of information and tips about effective communication, and will be helpful to anyone who needs to explain complex information to ordinary people.

In a world filled with complex information, it takes special skill to make your complex information connect with the people who need to hear it. This book tells you how.

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