How to communicate complex ideas
Every day great ideas fall by the wayside because they were not properly explained, according to Frank Pietrucha in his book Supercommunicator: Explaining the Complicated So Anyone Can Understand. To be successful in an increasingly competitive marketplace, you need to articulate a clear and easy-to-understand message to all relevant parties. The book aims to show how to communicate complicated ideas in a society where complicated material is abundant.
Key concepts discussed in the book include:
- The importance of understanding your audience
- How to focus on clarity and ensuring your message is as simple as possible but no simpler
- Ways of adding human elements to technical communications
- Personalization and getting your audience emotionally involved
- The importance of well-designed visual and interactive elements
It seems ironic that the author says, “We’re no longer content with words sitting on a page,” and yet the mode of communication he has chosen is a book. While he goes to some lengths to explain that effective communication has moved from static to interactive, text-heavy to visual, linear to non-linear, and dense to digestible, his own experience seems to have been primarily with writing and speaking, rather than with creating interactive multimedia.
This book contains a wealth of information and tips about effective communication, and will be helpful to anyone who needs to explain complex information to ordinary people.