How to get your business noticed

Product by:
Jennefer Witter

Reviewed by:
Rating:
4
On 2 October, 2014
Last modified:2 October, 2014

Summary:

A quick primer on a number of different aspects of public relations for small businesses.

If you’re an owner or manager of a small business, it is not enough just to offer high quality products or services; you have to do something to make potential customers or clients notice you. Jennefer Witter provides a wealth of ideas on how to attract an “unfair share” of attention in her book The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed. Handy tips and case studies are provided on each of these subjects:

  • How self-branding assists in opening doors and building the bottom line
  • How to navigate the intricacies of media relations
  • How to see dramatic results from spending as little as thirty minutes a day on social media
  • Why networking is a critical component of business success
  • Why you need to bite the bullet and engage in public speaking even if you’re afraid
  • How corporations can do good and receive significant benefits to their own business by engaging in cause-related marketing
  • What you need to consider when selecting a PR agency

This is quite a short book, but that may be an advantage for some readers who are pressed for time. In my opinion the book gives a brief but helpful overview of key aspects of public relations, and the tips are numerous and practical.

A quick primer on a number of different aspects of public relations for small businesses.

Leave a Reply

Your email address will not be published. Required fields are marked *