If you’re an owner or manager of a small business, it is not enough just to offer high quality products or services; you have to do something to make potential customers or clients notice you. Jennefer Witter provides a wealth of ideas on how to attract an “unfair share” of attention in her book The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed. Handy tips and case studies are provided on each of these subjects:
This is quite a short book, but that may be an advantage for some readers who are pressed for time. In my opinion the book gives a brief but helpful overview of key aspects of public relations, and the tips are numerous and practical.