How to organize your crowd funding campaign
The most important thing in launching a crowd funding project is to plan your pre-launch preparation properly, according to Johnathan Leow in his book Crowd Funding Checklist: The 90 Day Action Plan for Turning Your Idea Into a Best-Selling Kickstarter Launch. You will have to do many things, such as crafting your product message, setting up the campaign page, and building a base of interested audience prior to launch.
Building from his own experience in obtaining crowd funding for a bluetooth tag using the Indiegogo platform, the author has come up with a 12-week 78-point checklist designed to help other entrepreneurs navigate their way through the complexities of a crowd funding project. Although crowd funding is simple in concept, a successful launch relies a lot more on a carefully orchestrated social marketing campaign than on simply having a good product idea.
The book, which is quite short and easy to read, starts off with the importance of identifying your target audience and core value propositions, and moves on through the mechanics of crowd funding platforms to such items as the design and production of a product video, creating of a PR press kit, generating pre-launch buzz, launch announcements, and post-launch follow-up.
There are still plenty of things which the reader will have to figure out for him- or herself, but in my opinion this checklist is likely to be quite useful, particularly to would-be entrepreneurs who have not previously ventured into the world of crowd funding.