Key management concepts distilled from Drucker
Peter Drucker’s powerful observations about people and the organisations in which they worked sometimes took the form of deceptively simple truths and astute predictions, according to William Cohen in his book The Practical Drucker: Applying the Wisdom of the World’s Greatest Management Thinker. Most managers do not have the time to trawl through the vast number of books and other publications of the great management guru, so this book is a distillation of 40 key concepts extracted from Drucker’s works.
Some interesting inclusions amongst the wisdom of Drucker:
- What everyone knows is usually wrong
- Power comes from integrity
- Fear of job loss is incompatible with good management
- Quality is judged by the customer, not by you
- There are no irrational customers, only irrational marketers
- The purpose of your business is not to make a profit
- Leadership is a marketing job
The author has a concise writing style, and the concepts are explained in an easy-to-follow manner, illustrated by anecdotes. However, I am a sceptical reader and some of the anecdotes seemed to me to have been over-simplified and adjusted to fit the situation. There is plenty of helpful content in this book, but I suspect that a reader will get a truer understanding of Drucker’s wisdom by delving into some of his original works.