Nearly anyone with a decent computer, a high-speed Internet connection, and expertise or access to expertise in a topic or skill set can reach a global audience in very sophisticated ways, according to Jeff Cobb in his book Leading the Learning Revolution: The Expert’s Guide to Capitalizing on the Exploding Lifelong Education Market. Although the book refers particularly to lifelong learning, its contents are relevant to any type of education organization including trade and professional associations and businesses which play a role as brokers of expertise.
After discussing the social and technological changes which affect the learning industry, the author goes on to consider a number of interesting issues, including:
Although the book refers mostly to the opportunities for providing educational services, there are significant risks as well. Undifferentiated service providers are finding it increasingly difficult to attract paying customers, and the greater variety of available learning experiences is driving down prices. Considerable planning and effort is required to create a highly successful educational business.
I was extremely impressed by this book. The author has provided a comprehensive overview of the components and activities which are required to establish and run an education organization. There is significant value in every chapter, and the book ends with tools for creating an action plan.