In a world of ever-expanding online opportunities, it is essential that we stop treating the Internet as a distraction to be resisted and instead see it as an ally in the battle for focus, productivity, and personal effectiveness. But the Internet can only be your ally when you know how to use online tools effectively: when you start by thinking about your priorities and working style, and then customize your digital toolkit accordingly, according to Alexandra Samuel in her book Working Smarter with Social Media: A Guide to Managing Evernote, Twitter, LinkedIn and Your Email.
The book aims to provide an integrated road map of how to use some essential tools that have the biggest impact on professional capacity and effectiveness. These tools are: efficient use of email, Evernote, Twitter and Hootsuite, and LinkedIn. Different users may have a different mix of needs for these and similar tools, but the author contends that effective use of these tools in combination will significantly improve the professional effectiveness of most people.
Most professionals and officeworkers will have had at least some exposure to a majority of the tools described by the author, but all but the very tech-savvy will discover in the book a number of useful ways of harnessing software to create a significant personal productivity improvement. This is the type of book which is really best read while actually trying out the tools, in order to obtain a more immediate understanding.