The past 25 years have seen unprecedented levels of education in the management workforce, and yet even before the recent financial crisis there had been unprecedented pessimism about growing the revenue line in a profitable way, according to Jack Springman in his book Elusive Growth: Why Prevailing Practices in Strategy, Marketing and Management Education are the Problem, Not the Solution. The book suggests that management education may in fact be part of the problem, and challenges some of the presuppositions that underpin management science, strategy and marketing.
Some of the controversial arguments made by the author:
It is of course much easier to criticise than it is to suggest something better. There is some validity in the author’s criticisms of MBA education, but most of those criticisms could equally be applied to almost any form of university education. I was not particularly attracted to the author’s proposed “Too Smart To Go To Business School” seven-day boot camp. I found the author’s rants about religion, greenies and postmodernism just a bit too far off topic for my liking. The author’s criticisms of unscientific management research are not themselves supported by any scientific data.
Notwithstanding these objections, there is plenty of content in the book to stimulate lively thought and discussion about numerous aspects of modern management.