Useful resources for navigating digital disruption
There is absolutely no reason upstart digital companies have to supplant established firms. There is no reason new businesses have to be the only engines of innovation. The problem, according to David Rogers in his book The Digital Transformation Playbook: Rethink Your Business for the Digital Age, is that—in many cases—management simply doesn’t have a playbook to follow to understand and then address the competitive challenges of digitization. This book aims to fulfil that role, helping you understand, strategize for, and compete on the digital playing field.
Digital technologies are challenging the strategic assumptions in each of five different domains:
- Customers: Mass markets have been transformed into customer networks, changing their relationships to businesses and each other
- Competition: With digital disintermediation, long-term business partners are often now becoming significant competitors
- Data: There are now rivers of unstructured data generated without planning, which can be used with analytical tools
- Innovation: Continuous learning through rapid experimentation has made it easier and faster to test new ideas using minimum viable prototypes
- Value: In a rapidly shifting business environment, businesses need to keep adapting and improving their value propositions
Rather than just describing the characteristics of digital transformation, the book provides a number of strategic planning tools designed to help businesses through the process. These include a customer network strategy generator, a platform business model map, a data value generator, a value proposition roadmap, a disruptive business model map, and a disruptive response planner.
In my opinion this is one of the most interesting and helpful books currently available on the subject.